There is something truly original about the latest Angels and Demons release in Spain: Sony Pictures has been the first distributor that has released a film using new technology aided by a media platform in conjunction with Digital Novae Media.

The new tools that the internet offers us have been used to comunicate Tom Hanks (who was in Italy at that moment) with spanish journalists who were in Madrid, this video chat conference has made it possible to do a presentation that would work out as fluidly as if everyone was in the same room. It’s been said, that the american actor is thrilled with this new method, it will save him making useless trips backwards and forwards all the time.

All of this means big savings for Sony Pictures as well as the efficient online diffusion that they have achieved. Internet has become the greatest information channel due to its  immediate worldwide response.

This is not the only initiative that Sony has achieved on the net; they have created an online video club where everyone can get the latest trailers for new releases as well as additional stuff. With this online promotional platform the company gets very effective promotion for not much money in comparison with traditional advertising campaigns.